APOP reinvents itself - again - with an exciting new sound; different from, but complementary to, the electro rock future pop stylings of previous releases. On Exit Popularity Contest (a fix-up of the 12" EPs Stop Feeding The Beast, Videodrome and Xenogenesis), APOP founder Stephan Groth distills the essence of carefully selected pioneers to construct a classic yet refreshingly contemporary sound. Varied and vital, it brings instrumental music back into the spotlight, and after the wildly enthusiastic audience reaction to the sold-out performance in Norway last year, it appears he has tapped into a rich seam of electronic pleasure for a new generation as well as older aficionados.
Always a musical chameleon, Groth pays homage to his roots through emulating the analogue soundscapes of innovators like Kraftwerk, Tangerine Dream, Jean-Michel Jarre, Vangelis, John Carpenter and Klaus Schulze, and the driving motorik Krautrock rhythms of Neu!, Cluster and La Düsseldorf, all filtered through his own unique Scandinavian sensibility. In doing so he has created a vibrant, colourful 21st century palette on which to blend these classic influences from the Golden Age of electronic music. Exit Popularity Contest demonstrates an admirable musical purity and sincerity, channeling the best of the past to forge a path into the future.